This is a relatively new science: landing page design, personalized urls, and integrated marketing channels. Combine this with the world of Search Engine Optimization, and the potential of becoming overwhelmed happens sooner than you might expect.

This section is intended to parlay some of the information into an organization fashion so it's all easily referenced. What kind of metrics should I be looking for? How do I know my campaign was successful? Yup! You'll find it all here.

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